ADVOCACY
The GEU is committed to driving systemic change through advocacy,
amplifying the voices of those affected by gender-based violence, and ensuring organisations adopt sustainable gender equality policies. Our advocacy initiatives have gained momentum over the years, addressing key societal and workplace inequalities and influencing policy changes at national and international levels.
OUR KEY SERVICES
Since its inception, the GEU has spearheaded impactful advocacy initiatives, including:
#ITSNOTOK MOVEMENT
Launched in 2020, this movement raises awareness about gender-based violence and femicide (GBVF), urging individuals, businesses, and policymakers to take decisive action. Through strategic partnerships, the movement has secured over R6 million in pro bono media placements, ensuring nationwide visibility.
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HIGH-LEVEL POLICY INFLUENCE
GEU was invited to support South Africa’s Presidential High-Level Initiative on Positive Masculinity in Leadership to End Violence Against Women and Girls, demonstrating our role in shaping national strategies.
AFRICAN UNION ENGAGEMENT
We co-hosted the regional African Union Private Sector Consultation on the AU Convention on Ending Violence Against Women and Girls, collaborating with AUDA-NEPAD and ILO to drive policy reforms across the continent.
CORPORATE ACCOUNTABILITY
Our advocacy efforts extend to the private sector, encouraging businesses to sign the #ITSNOTOK pledge and implement gender sensitive workplace policies. Companies such as KPMG, Gautrain Management Agency, and Safaricom have demonstrated their commitment by adopting proactive gender inclusion strategies.
COMMUNITY MOBILISATION
We actively engage grassroots organisations, youth groups, and academic institutions through forums such as the African Universities Gender Equality Forum (AUGEF), ensuring that advocacy efforts are inclusive and representative of marginalised voices.
WHY WE ADVOCATE
We believe that gender equality is not only a moral imperative but also an economic driver. Research, including our 2022 "The Costly Impact of GBV" report, has shown that gender-based violence significantly impacts workplace productivity and economic growth.
OUR ADVOCACY EFFORTS AIM TO:
Influence policy and legislative frameworks that protect women and marginalised groups.​
Hold corporations accountable for creating safe and equitable workplaces.
Challenge harmful gender norms and societal biases that perpetuate discrimination.
Ensure survivors of GBV have access to support systems and justice.
Through our advocacy, we envision a future where every individual—regardless of gender—can thrive in a safe, inclusive, and equitable society.